Even the most mundane of businesses don’t remain constant, the pace of change might be slow, but it is constant. In fact, with new digital technologies, most industries evolve very quickly – every couple of years, we see a further disruption that upturns the existing processes completely. I own a manufacturing business that supplies dental implants. Now it might seem like a stable sector, but we have had our share of transformation too. The biggest game-changer has been, of course, digital technology and the Internet. It has touched every part of the business – naturally, the manufacturing technology has evolved, but along with that, we have seen digital technology incorporated areas such as supply chains, testing, auditing, and, of course, marketing. To keep my company in step with these changes, I chose to use alternative financing like Mantis Funding cash advances. I used cash advances in diverse ways to help my business. While I naturally used timely cash injections to help me through low-season cash flow troubles, the biggest impact of these funding offers was felt when I invested them in growth. Here is a brief overview of how I used Mantis Funding cash advances to keep my business a step ahead of my rivals – Networking : Keeping in touch with peers, clients, and other industry stakeholders is critical for a B2B company like mine. In our business, especially because one is selling within in small ecosystem of companies and clients, reputation and relationships are vital for drumming up new business. I used Mantis Funding cash advances to extend my networking farther afield. I usually attended seminars and events in the US, but with extra liquidity this year, I attended events in Germany, UK, and China. Customer Engagement : No one can tell you what the customer needs better than the customer himself! In the last couple of years, I have invested a lot in trying to understand what my clients are looking for. I used chatbots, research agencies, hosted meet-and-greets, and traveled extensively to meet existing clients to keep my finger on the pulse of the business. All this was funded with the help of Mantis Funding cash advances. Digital Marketing : Even though my company was not selling directly to people in their homes, our clients are still looking for us online. I already had a business website, but that’s just a calling card! To maintain an impeccable online presence, every business – even B2B ones – needs content marketing, reputation management, digital advertising campaigns, and a social media presence. Posting on Facebook or Instagram might be free, but anything beyond that costs money. Here again, funding from Mantis came in handy and allowed me to invest in a 360° digital media presence. Updating Equipment And Hiring Fresh Talent : Tracking and catching trends is not enough; you have to adopt them quickly to leverage them effectively. In a manufacturing concern updating the equipment is a costly but vital requirement to keep the business up-to-date. However, along with new technology, one must also hire skilled workers or train existing ones to get the full benefit of industry innovations. It takes a bit of time till your upgrades start churning out profits and during these lean months Mantis Funding cash advances helped out immensely. Ultimately : Alternative lenders like Mantis Funding have made it easy to access capital at reasonable rates. But what you do with the money is up to you. I would urge all small business owners to think for the long-term and use alt-funding sources smartly to grow their businesses. Don't waste this accessible source of funding on just staying afloat - plan smartly and do MORE! I have absolutely no Mantis Funding complaints and can recommend them unequivocally – they are fast, fair, and very helpful. Do give them call!
Best of Luck
0 Comments
Leave a Reply. |